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Beauty Industry

WooWoo Launches in Bluemercury

The female care brand enters 24 brick-and-mortar stores in the tri-state area.

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By: Rachel Klemovitch

Assistant Editor

WooWoo feminine care brand partnered with Bluemercury to further its U.S. expansion.
 
In 2016 the brand initially launched in the UK, creating intimate care products. WooWoo debuted in the U.S. market in 2021. 
 
The brand’s formulas are cruelty-free, paraben-free, vegan, save for intimate use, and dermatologist-tested. WooWoo also uses locally sourced ingredients including aloe vera, chamomile, shea and jojoba oils, rosehip oil, cranberry extract, and Japanese honeysuckle.

WooWoo’s feminine wipes are plastic-free, biodegradable, and made from 100% cellulose.
 
WooWoo has retail partnerships with Amazon, Anthropologie, and Free People. With this new partnership, the brand entered 24 brick-and-mortar stores in the tri-state area and is available online at Bluemercury.
 
The brand offers popular and best-selling products including its Tame It! Vegan In-Shower Hair Removal Cream and its Saddle Sore Soothing Balm.

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